Habits of health mlm8/12/2023 ![]() ![]() Optavia sells all kinds of diet foods, shakes, bars, and smoothies galore through their website, and they’ve got a few different lines of product. Revenue has been trending upward for at least 3 years and hit $117.3 million, an increase of 54.9% year-over year in 2018. Their Optavia branch specifically is doing even better, up 54.9% in year-over-year revenue at a whopping $117.3 million in the second quarter of 2018. However, that was a good while ago, and they seem to have shaped up. In 1992, Medifast did get themselves tangled up in a lawsuit regarding their weight loss claims (saying people were losing 5 pounds a week), and the Federal Trade Commission ended up ruling against them. Although, to be honest, there’s not a shred of evidence that suggests their supplements and shakes work any better than any other brand. So they’ve got some science and research to back them up. They’ve also got a personal component thrown in there in the form of their distributors, or “Health Coaches.” Their Medifast products are backed by doctors and clinical studies, while the healthy lifestyle program is created by Dr. Wayne Scott Andersen, a major critical care physician. They were founded by the perfect duo – Bradley MacDonald (who has since passed), Chairman of the Board of Directors for Medifast and big business expert, and Dr. Prior to 2016, it was known as Take Shape for Life. ![]() Optavia is a subsidiary and is the MLM part of the company. It’s been recommended by over 20,000 doctors since 1980. This company is confusing to evaluate because you see a lot of different names. I’m not going to say you won’t make money with Optavia, but there are certainly better options out there…Įither way, here’s the full review on Optavia. In 2011, Medifast sued Sequence for $270 million, alleging defamation, criminal conspiracy, unfair business practices, and market manipulation. The case was dismissed. The Federal Trade Commission said it violated a 1992 FTC settlement agreement by making unsupported claims to its weight-loss program. In 2012, a subsidiary of Medifast, Jason Pharmaceuticals, who creates their Fuelings meals, paid $3.7 million settlement over deceptive ads. What lawsuits have been filed? In 2013, a class-action suit was filed against Medifast for not being forthright about revenues to deceive investors. ![]() How many Optavia distributors are there? 19,700ĩ. The second quarter of 2018 marked the largest revenue and profit quarter in the history of Optavia, hitting $117.3 million.Ĩ. What is Optavia’s revenue? The company rarely shares Optavia-specific financials, but publicly traded Medifast (the parent company) reports strong earnings that are growing consistently. How long has Optavia been in business? Since 2002ħ. It was ranked #56 on Direct Selling News’ Global 100. Optavia is a brand under a publicly traded company, Medifast. To become a coach, you’ll need to buy an Optavia Business Kit, which costs $199 and contains tools, plan information, and 12 months of free access to your personalized Optavia website.Ĥ. How much does it cost to join Optavia? Optavia products are sold through coaches. The idea is to make healthy eating become second nature.ģ. What are Optavia’s most popular products? The Optimal Weight 5&1 Plan is based on eating six small, 800- to 1,000-calorie meals per day to put your body into a gentle but efficient fat burning state while maintaining lean muscle mass. Their claim to fame is 37 years of experience, products used by more than 1 million clients, and recommendations from more than 20,000 doctors since its founding.Ģ. The full line is separated into two categories: Essential and Select. What does Optavia sell? Optavia sells a line of food products called “Fuelings,” available in kits or as individual items, ranging from full meals to light snacks. Optavia, with its “roots in scientific rigor,” claims that weight loss can actually be a very scientific thing, and they’ve got some medical and corporate backing. Come on people, this weight loss thing isn’t rocket science. Optavia is a popular health and wellness MLM company that offers products backed by science. Eat less, exercise more. Which all adds up to an attractive MLM that may be a valid business opportunity. ![]() Meetings, support calls, coach support calls, business calls - they’re all done through Webinars. Today, coaches share their personal stories of transformation through social media. The mission is attractive: Lifelong Transformation, One Healthy Habit at a Time.Īfter all, who doesn’t want to be transformed?Īdd to that Optavia’s own transformation: from Take Shape for Life to a new, modern brand name in 2016, and from analog to completely digital. ![]()
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